Analysis: Narrative and Story Essay

The stylistic analysis of Richard Gordon’s story â€Å"Doctor in the house† by Arailym Zharmukhamed from IN-11-2 â€Å"Doctor in the house† was written by Richard Gordon, a famous English writer. He was born in 1921. He had been a surgeon and anaesthetist, he wrote numerous novels, screenplays for film and television and accounts of popular history, mostly dealing with the practice of medicine. He was most famous for a long series of comic novels on a medical theme starting with â€Å"Doctor in the House†, and the subsequent film, television, radio and stage adaptations. Everything that author described in the story â€Å"Doctor in the house† was true to life, that is why it made this story so popular among people. The subject of the story is sitting for examinations. Well, now I’m going to analyze the story. The story is short. And narrative mode of the text are both narration and description. The author describes us what examination means for students and narrates about exam itself and his own experience when he was a student. The plot structure of the story is interesting one. The exposition of the text starts with the explanation what examination means for a medical student and what examination means in whole. After the explanation we come to the inciting moment when the narrator takes his exam. I slowly pass to the climax of the story when Richard is waiting for the results. And I come to the resolution when he has learnt that passed the examinations. Having analyzed the plot structure, I would like to give the summary of the extract. The story takes place during the examination for medical students. As the narrator mentions it’s something like a death. The exam is consists of two parts, they are written papers and oral examination. 3 hours are allowed for the paper. Students swott up the spot questions, because there is rarely any frank cheating in medical examinations. When the narrator is finished with the written papers, he meets Grimsdyke who knows that there’s a special system of marking the tripos and the narrator shouldn’t worry about it. As for the viva, it was a judgement day, because a false answer and the student is finished. There were 5 other students with the narrator who were passing the viva. When it was his turn to pass it he easily copes with the first question, but stumbles through the second, that is why the days after the viva are black ones. At last the day when students could learn their results comes. It’s the Secretary who simply should say â€Å"pass† or â€Å"failed†. The narrator worries so much that even doesn’t hear the  Secretary who named his number. So it turned out that the narrator passed his exam. His feelings are mixed. Now, I’m gradually passing to the main characters of the story. Here is only one main character – the narrator. The method of character drawing is indirect. He is round, dynamic, protagonist character. The narrator is a medical student. During the whole story we can see him passing through examinations. The day of the examination was the worst thing on the earth, something like death for all students. If you want to pass it you should be ready. So, I think he is well-read in medicine, hard-working person, because there is rarely any frank cheating in medical examinations, so a student should know the material and help himself. He managed with this. I also can say that he is very observant. The narrator notices different kind of emotions on people’s faces. For example he talks about porters who look dispassionately down at students, he sees an awkward expression of self-consciousness and superiority in students faces, he notices that the woman’s suit was neat but not smart, that her hair tidy but not striking, that she wore enough make-up to look attractive. The narrator is an interesting character, he likes to compare people with somebody. For examples, he compares porters with policemen, examination is something like death as he mentions, the Old Stager with a photographer at a wedding. He can easily find the right word to describe the person. So, I can say that he is smart. We also know he passed his exam, it means his knowledge of medicine are good enough and maybe one day he’ll become a doctor. On the whole, I can say that he creates an image of an ordinary student. I slowly come to the author’s style of the text. If to look at the text, we may notice that it is written in the first person narration: â€Å"I walked down the stairs feeling as if I had just finished an eight-round fight†¦Ã¢â‚¬ ,†I was shown to a tiny waiting-room†¦Ã¢â‚¬  or â€Å"I stood before table four. I didn’t recognize the examiners.† And so on. Speaking about vocabulary of the story, it is important to say that the language is expressive, emotional. Richard Gordon uses lots of thematic words such as â€Å"student, cheating, the examiners, to pass, tripos the viva, written papers†, etc. The author uses stylistic devices and expressive means to achieve desired effect in describing characters and examination itself. Well, on the whole the text is emotionally moving. Now I want to provide some examples of Stylistic devices. Richard Gordon uses simile, metaphor, hyperbole, allusion,  metonymy. By the simile â€Å"examinations are something like death†, the author shows what the students feel before it, their condition; â€Å"like a prize-fighter†, here Richard Gordon wants to show the atmosphere of contest between the student himself and the examiner; by using metaphor â€Å"well-trodden paths† the author shows the attitude to the medical textbooks; â€Å"frustrated brilliance† about a gone hope of a student; by using a hypebole â€Å"an examination is nothing more than an investigation of a manà ¢â‚¬â„¢s knowledge†, the author shows what the examination is. Or â€Å"But the viva is judgement day. A false answer, and the god’s brow threatens like imminent thunderstorm† to show the importance of examination for students; the author excellently uses the allusion referring to the Bible’s Judgment day. We discover that final exams are death and the Secretary as an archangel corresponds where they would go to the paradise or to hell. So, we can see that the text is rich in stylistic devices, it makes it vivid. It’s important to mention that the syntax of the story also helps to make the story vivid. Each sentence is complete. The structure of the sentences is characterized by a strict adherence to logic, the author uses parallels constructions which help to reflect the tense during anticipation of the narrator’s result: â€Å"The world stood still. The traffic stopped, the plants ceased growing, men were paralysed, the clouds hung in the air, the winds dropped, the tides disappeared, the sun halted in the s ky.† Having analyzed stylistic devises we can describe the atmosphere and tone of the story. In the beginning the atmosphere is strained, in the middle of the test when students start examination it becomes nervous, but in the end it’s relaxed because the narrator has known that he passed the exam. The tone is serious because the narrator describes the examination and shows the importance of it for students. Having realized the story we can easily find the theme and the main idea of it. The theme of the story is worries about examination. The main idea is that examination is a real challenge for students and a real testing of being ready for different difficulties. And now, I’m trying to conclude my thoughts. In our world, there are full of difficulties and various problems. I’m sure no one can say that he is free from spoiling his nerves and health in order to overcome some important destiny barriers. As a matter of fact, who can agree that life is more interesting, when it flows as a calm river of constantly and monotonously changing events? A person  becomes experienced and strong only having felt the whole disgrace of the world he has a chance to live in. And what an amazing quality our memory has; it specially chooses the worst recollections and with the sense cruelty reminds us our past mistakes and annoyances, making us feel that awful feelings again and again. The fact that nothing can be as memorable as our misfortunes was remarkably proved by Richard Gordon. Having a great medical practice, the author reveals his own recollections of the old days, when he was just a student, stumbling through the most scaring trial in his life – the finals. He colourfully describes all the sides of his extremely important event. Cheating is practically impossible, all the knowledge is an inseparable mass in the heads of young and full of hopes students. Oral and writing examinations become some kind of a â€Å"judgment day†. And not everyone becomes that lucky, who will take the diploma from the professor’s hands. With an irony the author gives us the description of students’ feelings and behaviour. Some of them have â€Å"superiosity in their faces†, others were trying to complete the last brilliant sentence, â€Å"dissatisfied with the period allowed for them to express themselves†. After years such event seems to be extremely funny. The author showed us the atmosphere people sometimes have to be in. Recollecting my own experience I can say that in many cases my feelings were the same. Everything, which happens to us sooner or later turns into the simple recollection. Of course it puts a trace in our mind, and not always pleasant one. Author gives us a way to understanding of such things. It is humour, the best â€Å"cure of the injures† the life gives us. Remembering this rule a person is able to overcome many life trials, becoming stronger and wiser. In this case even the best professor can’t be compared with the teacher we all have – our past. For me, every time the examinations require from me much effort and nerves for preparation and passing them. So, heaving read this story, I found that Richard Gordon is a master of witty descriptions of serious and important events in people’s life. Not many authors are able to achieve this effect in his or her works, but Richard Gordon made this perfectly.

Japanese Culture Essay

social forces which influence the society and its values. Every culture has its own unique qualities not found in other cultures. Japan is no exception. It is culture is centered on the core values and traditions. They lead Japanese people to have different ways of looking at the world largely from differences in language and religion. Japanese culture determines specific way of living and social relations, cultural and religious views. History, Culture and Lifestyle Japanese history rises mistily out of the period known to archeologists as the Tomb or Tumulus period. During this important period Japan was unified under the imperial court of Yamato and became intimately involved with South Korea, pathway for many cultural elements of continental origin into Japan. Writing was one such element. Japan began to have historico-legendary records of its own and gradually moved from its protohistoric to the historic period. The main historical period were â€Å"Asoka period (522-710), Nara Period (710-784), Early Heian (784-897), Middle and Late Heian (897-1185), Kamacura period (1185-1336), Murimachi Period (1336-1393), Memoyama period (1573-1614), Edo Period (1615-1867), Meiji Restoration (1867-1911)† (Martines, 1998). During all historical period, Japanese lifestyle was influenced by political, economic and social changes, new perception of the world and religion. Japanese culture is based on unique traditions and values influenced by religion and life style. The Japanese learned to view the world from the perspective of traditional versus modern values after the Meiji Restoration in 1868 following the opening of Japan’s doors to the world. This attitudinal structure started to fall apart in 1978, and its disintegration became definite by 1988. For example, the â€Å"conquering† nature was an important value during the era of Japan’s modernization process, but it has since been replaced by the â€Å"following† nature. In the middle of the XX century, the traditional perspective of catching up with the West and categorizing what is Western and Japanese has become meaningless (Oxtoby 2001). While the industrialization process produced divergent values for Japan and the West, it also is responsible for the development of some homogeneous cultural values. Researchers found three levels of similarities: (1) frequency distribution of single variables, (2) similar impacts of age and gender on attitudes, and (3) similar structures in the way people categorize their experience (Oxtoby 2001). Modern Japanese lifestyle is influenced by industrialization and innovations coming from other countries. Thus, Japanese value their old traditions and rituals adapting them to new social environment. For instance, Japanese take off shoes inside the house, they pay 5% commission tax for purchases, they follow bath and toilette design according to norms and practices of century old traditions (Oxtoby 2001). In short, the Japanese self, characterized by its diffuse nature or collective orientation, represents a self who lost its space to be free of the omnipresence of the giri-ninja social network in Japanese society in return for being taken care of by its group. The strong sense of belonging to one’s company and family assures one materially a comfortable life at the individual level and stability and safety at the social level, making Japan relatively free of violent crimes. Such a life is stifling and meaningless to Americans even if they must pay a high price of alienating from the rest of society (Shelley, 1992). Japan managed to keep a sense of alienation to a minimum as it industrialized and urbanized by maintaining its virtually â€Å"village† mentality and social network. However, the value the Japanese gain by observing the traditional code of conducts, the giri-ninjo, is material and psychological welfare, which is provided to members of Japanese society more or less equally and fairly at the individual level, and public safety, which is provided at the collective level in Japan today. Another pair of terms often used in discussing Japanese culture is tatemae and honne. The former refers to the proper role expectation as defined by society and the second to one’s real inner feelings, however irrational they may be. Often, to act in accordance with giri is to act in conformity with the norm of a community (tatemae). The role language plays in culture cannot be underestimated, for it offers a way of organizing one’s life experience in a particular way that is shared by its speakers but not necessarily by people in other cultures (Davies and Ikeno, 2002). Family is one of the most important social institutions which keep century old traditions and human relations. In response to the traditional call for harmony, the Japanese are expected to conform to group norms. This proclivity yields situational ethics based on flexible standards (Shelley, 1992). There are no absolute criteria by which one passes judgment. The Japanese spend a disproportionately large sum of money for socializing, as embodied in semiannual gift exchanges between friends, relatives, and colleagues and after-work drinking of working men and women among co-workers and friends. Religion In Japan, nearly 100 % of the population are Buddhists and in many cases Scientists. The Japanese are, of course, not religious in the sense that they believe in God. Christians constitute about I % of the total population. Most Japanese are not very concerned with religion. They celebrate the birth of children in accordance with the Shinto rituals and bury their dead with the help of Buddhist priests. Meanwhile, they may get married in civil ceremonies, Christian churches, or other facilities. That is perhaps what makes it possible for the Japanese to accept more than one religion at the same time, an unthinkable option for monotheistic people of the West and West Asia, accustomed as they are to dialecticism. The Japanese approach the world in a diffuse fashion or inclusively. The number of Japanese with a religious faith increases with age (Davies and Ikeno, 2002). Fewer than 10 % of the Japanese in their early twenties and about 50 % of Japanese senior citizens over sixty years of age are religious. The older one becomes, the more religious one becomes. Likewise, Japan never had any revolutions such as experienced by China, France, and the United States. Revolutions are carried out by those who believe in the total destruction of the old regime and the establishment of a radically different doctrine. The Japanese seem to be incapable of totally denying their past. They are always interested in improving (kaizen) their existing system–be it via fax machine, Buddhism, or television sets. The majority of the Japanese do not take religion very seriously from the Western perspective (Oxtoby 2001). Japanese mythology distinguishes two categories of deities, the heavenly gods and the native or territorial gods. Some myths represent the heavenly deities as descending to the land of Japan to conquer or rule its autochthonous deities. The myth of land transfer in Izumo is one instance. Two generals of the heavenly gods were dispatched to Izumo to demand of O-Kuninushi, chief of the native gods and master of the territory of Japan, that he hand over sovereignty to the heavenly gods (Oxtoby 2001).

AIDS Social Workers

Looks at the dangers, relationships with clients, treatment, socioeconomics, diagnosis, at-risk behavior, prevention, and public perceptions. This paper is an examination of the problems that the rising epidemic of HIV infection and AIDS poses to social workers, both as a direct issue in providing service to infected clients and as an indirect part of the overall job of social work. The prevalence of this devastating illness has had a profound effect on society as a whole. The consequences for social workers, however, are even greater, since the field services many of the patients most profoundly affected, either those who are suffering from advanced stages of the disease or those who are closely involved with the ailing. In order to provide the most effective service possible, social workers need to understand the stages of HIV and AIDS, the most current medical understanding of the ways in which HIV can be transmitted, some of the current treatments, and funding and other resources that are available to diagnosed.

Microeconomics Essay Example | Topics and Well Written Essays - 1000 words - 6

Microeconomics - Essay Example The ecological paradigm emphasises on the health and survival of ecosystems. This means minimal and controlled exploitation of the ecosystem. On the other hand, microeconomics stresses on maximising the welfare of the people. This involves maximum exploitation of resources. This causes destruction, depletion and pollution. This has led to the development of ecological economics. This field deals with merging the insights of the two paradigms and resolve their differences. Microeconomics seeks to understand why a market has failed to deliver satisfactory results. It then explains theoretical conditions that are necessary for achievement of perfect competition. When a market has failed, its standard economic assumptions have been undermined. Causes for this include, negative externalities which makes social cost of production to surpass private cost. An example is effects of pollution. On the other hand, positive externalities cause social benefits of consumption to be higher than the private benefit. Imperfect information leads to over-production of demerit goods and under-production of merit goods. Underproduction and high prices can result from dominance by monopolies in the market. Incomplete market occurs where buyers and sellers are not fully aware of the other person’s position regarding product price hence prices may not reflect the true value for the product. Production inefficiency results from factor immobility which causes unemployment. Its competitive advantage is below the expectations of the society (Garegnani, 2006). Market failure results in allocative inefficiency. This is where there is resource misallocation and production of products that are not needed by customers at that time. It is an issue because these resources could have been utilized to make products that meet customer needs. It also causes production inefficiency. This is where given inputs are put in place but the outputs are

U can choose one Essay Example | Topics and Well Written Essays - 500 words

U can choose one - Essay Example Her sister also refused to go to the labor camp and preferred to stay with Anne. Later on selections for the diseased and ill women were started and they were transported to Bergen-Belsen from Auschwitz. Wiesel and his father were sent to Buma, a labor camp where they forced to work under terrible conditions. Wiesel’s father was beaten badly by the Nazi forces in front of him for the cause of suffering from dysentery and exhaustion. Later they were sent to crematorium which was later liberated by the U. S Army (Westra). A gas chamber is a place for killing humans consisting of a closed chamber into which a poisonous gas like hydrogen cyanide, carbon dioxide or carbon monoxide is introduced. Gas chambers were used as a method of execution during the Holocaust. Nazi Army used these gas boxes for mass killing as part of the genocide. The gas chamber has been questioned for its real existence. Some of the historians denied it and said it is an exaggerated story of the historians. Free standing chimneys in a gas chamber were the chimneys to evacuate the gas. However, for the purpose of killing the Jews kept inside the chamber, these chimneys were purposely clogged and blocked. After filling the killing gas in the chamber and murdering all the victims inside, the critical job was to evacuate the chamber from dead bodies. For this purpose specially trained crew equipped with gas masks enter the gas chamber and unclog the chimney in order evacuate the gas(Westra). Phil Donahue show telecasted in 1994 flipped the other side of the Holocaust that most of the people unable to think. Phil Donahue asked many hard questions that very rarely seen on the media as ‘Holocaust actually really happened?’ Phil Donahue was a neutral history student and compare who liked to study the history and find out the happenings by keeping himself away from inhumane emotions, truths or lies. His purpose of investigation was his right and there is no harm in thinking the

Description of pictures Essay Example | Topics and Well Written Essays - 2000 words

Description of pictures - Essay Example Moreover, with regards to the colors which were used, these are almost invariably either bright earth tones or dark browns/black. This has the added affects of portraying a scene that is indicative of fire and the consumption of nature by such a force. Objects in the background are obscured by the vociferous action and drama that the flame-like brush strokes portend. Rather than seeking to understand the painting as a single undifferentiated unit, the viewer would perhaps do better to understand the painting as a result of its component pieces. Due to the fact that the painter has presented the viewer with several punctuated levels of energy/passion/drama upon the canvas, each of these can and should be integrated with upon a different level. To this author’s understanding, there are 4 such punctuated scenes that are exhibited within the artwork. Although it is beyond the skill-set of this author to define what each of these specifically mean, understanding that there exist 4 punctuated scenes within the broader scene is in and of itself a start to seeking to define and understand the intention of the artist to a more full and complete degree. The second picture represents a stark contrast to the first due to the fact that it has strong overtones of cultural understanding within its themes. Firstly, the viewer can and should realize that the pyramids are pictured beside the skyscrapers that exist within the background. This juxtaposition of old and modern helps to give a broader understanding to the tribal individual that is featured and represented in the foreground. With respect to this individual, there are several further thematic elements that serve to contrast and confuse the viewer. Firstly, although he shape of the pyramid along with the mountains in the background lead one to assume the painting is indicative of the Aztecs of Mayans, the tribal individual in the foreground represents much the same dynamic except for the fact that he has protrudi ng from his mask a set of elephant tusks; this of course helps the viewer to understand that the scope of the painting may very well be integrating with a more complex dynamic than merely showing the means by which a tribal Mayan/Aztec would understand and relate to the way in which the modern representation of life is so drastically different from his own. In such a way, the artist may be trying to convey the understanding that all ancient cultures are dramatically and irrevocably removed from the current society. In keeping with the theme of analyzing artwork that speaks to the experience of native peoples, the preceding piece of course shows a male and female Native American staring wistfully at an imaginative representation of a full moon. Two dynamics strike the viewer upon a closer examination of this particular piece. The first of these is the festive banner that spans the painting along the lower 1/3 of the artwork. This leads one to believe that some type of festive celebra tion or tribal activity may be ongoing; further reinforced due to the presence of a full moon in the sky. Accordingly, the second dynamic that strikes the viewer is with regards to the strange representation of imagery that is within the right hand of the man within the painting. As such, he appears to be holding a torch that is flaming both behind the head of the female and upon the heart of the male. Additionally, upon his hand there is a white star that is highly reminiscent of the star

Skills Essay Example | Topics and Well Written Essays - 500 words

Skills - Essay Example It is preferable for the care giver to have the woman’s prenatal record when speaking to the woman during the admission process. This stage involves checking whether the labor experienced by the woman is false or true. If the labor is true the woman has to be admitted. Various factors are assessed in order to identify true labor (London & Old, 2008). They include intervals and intensity of the labor contractions, the dilation of cervix and the fetus conditions. The other assessment at this stage includes conducting a diagnosis test to find more information about the woman’s health status. Apart from assessing the labor status and the health conditions of the women, other factors such as psychosocial and cultural factors are also assesses at this stage. If the labor is true and the woman’s health condition is not good, it may result into maternal death, the woman will not give birth normally. Other strategies such as caesarean will be used (London & Old, 2008). During the second stage, care givers assess things such as the fetal status which include its position and heart rate. This stage also involves assessment of cervical dilation. Stage two usually starts when the cervix has dilated to 10 centimeters. The contraction of the uterine wall will also be assessed. A normal contraction at this stage should last for about 45 to 90 seconds. The position and the visibility of the baby will also be assessed at this stage. The behaviors of the woman are also assessed at this stage. For instance behaviors such as the urge to push are usually assessed (London & Old, 2008). I realized that nurses play a vital role during the labor stages. They give both physical and emotional support to the woman and her family in the entire process (London & Old, 2008). For instance, during the admission stage they usually help in assessing the risk factors and the

How the Social Learning Theory Explains Tax Evasion Literature review

How the Social Learning Theory Explains Tax Evasion - Literature review Example Tax evasion is in the category of white-collar crimes. According to Spicer, Michael, and Lee, White collar crimes are said to be intentional illegal activities conducted by people and institutions to maximize their profits in legal transactions.† The government is usually the victim of tax evasion. Tanzi (1999 p. 267) found that tax evasion reduces finances available to the government thus impeding current development in the country. The offender is the errant taxpayer who is trying to maximize his, hers or its profits through wrongful means.Social learning theory can clearly explain tax evasion. According to Bandura, the social learning theory deals with the socialization, that is, it concentrates more on the development of oneself, individual learning practice and the effect on the socializing individuals by society. This theory has its roots in psychology with psychologist Albert Bandura significantly molding it. Criminologists and sociologists often use this theory to compr ehend crime. Akers, Ronald, et al. (1997 p.640) thoroughly explains social learning as when the likelihood that individuals will take part in criminal and deviant behavior is increased, and the likelihood of their in compliance to the custom is decreased. They differentially interact with others who commit criminal behavior and embrace definitions auspicious to the crim. They are also quite more exposed in-person or figuratively to significant criminal or deviant models, define it as desirable or acceptable in a condition discriminative for the behavior, and have expected in the past and expect in the present-day or yet to come condition reasonably grander incentive than retribution for the behavior.

Dq-4.1-Terence Essay Example | Topics and Well Written Essays - 1000 words

Dq-4.1-Terence - Essay Example knowledge workers have extra-ordinary capabilities and are knowledgeable in most of the working environment aspects more than their fellow employees are. Collaboration among knowledge workers entails an organization encouraging this type of employees to work together and with integrated systems so that they can be able to exploit their full potential as a foundation the company’s development (Davenport 2005). The collaboration of knowledge workers is very essential to an organization because the results are fulfilling; usually, great minds put together is one best thing and core source of growth and improvement for decision-making and innovation in marketing and production. Decision-making is a significant feature for any organization but most of the time, management is left all the issues involving decision-making and it is their duty to come up with processes best for the task. Despite the drawbacks, if perfectly used, knowledge workers are can be an important facet of the decision-making process but specifically when their abilities merge through collaboration. This can be effective if they get time to ponder individually on matters at hand, evaluate, research and finally come up with strategies; thereafter, the collaboration makes a significant impact as they work on a final decision together through considering and evaluating individual strategies. Additionally, an improvement can be made in the decision making process between knowledge workers by encouraging them socialize more and outside the working environment, which enhances the structure knowledge and makes learning a part of the organization’s, culture. The integrated ERP is one of the core structures of a company since without it most of the corporate functions are hard to achieve; moreover, it enhances the organization’s shape and centers information circulation using its technological advancements. On the other hand, knowledge workers focus on modern interventions in the aspect that their

Strategic management Article Example | Topics and Well Written Essays - 750 words - 1

Strategic management - Article Example Issues such as higher volume of patients catered through limited capacity in the emergency room as well as the lack of adapting new technologies have made it relatively difficult for the hospital to keep pace with the larger hospitals. Recruiting and retaining skilled physicians as well as nursing staff at relatively affordable cost was another operational issue faced by hospital. Due to the structural changes in the healthcare industry overall availability of the physicians declined due to reduction in their wages. It is also important to note that the increasing influence of the managed care organizations is also sited as one of the operational issues faced by EMC. The overall influence of the managed care therefore is forcing the hospitals to offer services at reduced costs. Strategic Options Available One of the key elements to be explored before EMC can make any strategic move is the understanding of the external environment of hospital. Over the period of time the changes which have taken place largely were regulated as well as driven by competition. A closer analysis of the competitive environment suggests that most of the players were non-profit organizations with focus on developing extensive network to gain the competitive edge in the market. The essential nature of the competition therefore may force EMC to look for the options which can allow it to exploit the established network of different direct as well as indirect players in the market influencing the overall outcome in the market. One of the most important strategic actions which EMC can take is to merge with any competing HMO in order to take advantage of the core competencies of other organization. Since most of the organizations are non-profit organizations therefore hospital can also achieve the required level of synergy with relative ease. Further, the utilization of the existing technology of the bigger player would enable it to overcome its traditional weakness of adapting to the new te chnology in slow manner. This would further allow the hospital to become better equipped to reduce the number of complains also. It is also important to note that the merger with any other HMO will also provide an opportunity to gain access to the larger base of medical and health care services providers such as physicians and nurses. This would therefore can allow broadening the overall scope of services offered under one roof. Another important strategic option which may be considered is to maintain the status quo and initiate a program of change. President Moeen however, would require drastic changes in the way hospital is managed. This would require taking a holistic view of the operational challenges faced by the hospital and than taken on a systematic strategic approach to utilize the core competencies of the hospital to gain the required momentum to achieve the growth. Recommendations In order to overcome the operational challenges as well as to make EMC a competitive force w ithin the area, President Moeen can take on the drastic changes to further rationalize the cost while at the same time maintaining the status quo. This would involve looking for new ways and methods to further rationalize the cost while at the same time ensuring that the hospital continues to expand. In order to achieve this, it would be better if the hospital look for more financing

Insidious Film Review Essay Example for Free

Insidious Film Review Essay Insidious is terrifying in a completely different way than most horror movies. While the genre continues to creep toward exorcisms, thrill killers and the mentally deranged. It’s not out to scare viewers as much as it is to creep them out. The Lambert’s have just moved into a new house. Renai quit her job to focus on music and raise the kids, but the latter is proving to be more time-consuming than expected. There’s boxes to unpack, a baby who won’t stop crying and a husband who’s becoming increasingly distant. Josh assures her nothing’s wrong, but something feels off. She knows it. She just can’t put her finger on what. Unfortunately, that proof comes by way of a terrible accident. Oldest son Dalton goes exploring in the attic and lands on his head. Apart from a few bumps and bruises, he initially seems fine but fails to wake up the following morning. He’s rushed to the hospital where the puzzled doctors can’t figure out what’s wrong. He’s not in a coma. He just won’t wake up. Renai wakes up all the time. Anonymous eyes seem to be upon her. Something is inside the house. It’s sporadic at first, but after Dalton, still in his non-coma, is moved back home, the strange incidents start becoming more noticeable. Doors open in the middle of the night, alarms go off and there’s weird whisperings on the baby monitor. Tired, scared and fed up, the Lambert’s once again move to a new house, but their exodus only makes things worse. Bloody handprints are found on Dalton’s bed and faces appear in the windows almost nightly. After Josh’s mother witnesses a horrifying red-faced figure herself, she recommends the couple phone her old friend Elise. In preparation for her visit, Elise sends a two-man team of demon hunters to inspect the authenticity of the haunting claim. Scanning the ceilings for poisonous fumes to weed out the hallucinators and yelling at Josh for taking action figures out of their boxes, the Mutt and Jeff pair serve as a strange and wonderful precursor to their boss, who over-emphatically concludes there’s an epic problem at hand. Dalton is an astraltraveler. He leaves his body at night to voyage into the further, a sketchy realm where dead souls congregate, reliving horrors and coaxing the living into abandoning their Earthly bodies. There, he’s been taken prisoner by a devil-looking psychopath who climbs walls, listens to old wind-up music and wants to inhabit his body to embark on a murderous rampage. What makes the film work are the characters, the setting, the atmosphere and the really nice build-up of suspense and drama. Patrick Wilson is adequate as the troubled father and Rose Byrne is excellent as wife Renai. The film loses its edge in the second half as Wilson takes the helm, Byrne is the stronger of the two but is left with little to do or say and the weight of the film suffers as a result. The small cast works well and credit should go to Lin Shaye as the medium. Joseph Bisharas music score is exceptionally creepy and the lighting, make-up of the ghostly faces is enough to give some nightmares. What works well is that while there are computer generated shots, they are well designed and hardly a distracting. All in all, Insidious is not for everyone, but I highly recommend you to check it out. In five years, if I’m flipping channels and see any twenty second excerpt from this film, I guarantee I won’t need the guide to tell me I’m watching Insidious. Not many movies can say that.

Magazine Advertisment Essay Example for Free

Magazine Advertisment Essay Advertisements are everywhere on TV, the internet, movies, magazines, etc. They are there to get people to buy whatever it is that they are advertising. They do it with color, models, and tricky words. In this case my magazine advertised a lip balm called â€Å"Baby Lips†. This advertisement says that you can, â€Å"kiss dull lip balms goodbye and instead have baby lips† making it so that woman get interested into buying this product because you will have baby lips. The colors that are being used in my advertisement are grey, black, bright orange, and white. What is being suggested in this advertisement is that you should wear the lip balm shown in the magazine because it will give you baby lips. In the article the picture is of a pretty woman whose whole face is grey, except her lips. The rest of the article is in very light colors making it so that the lip balm and the models lips are the two things stand out the most. Both of them are in a bright orange color that makes them stand out more than anything else in the picture. Also in my advertisement there is a model, she is a female, although you can’t see all her body and just her face you can tell that she is pretty just by the way her eyelashes and eyebrows are done. The expression on her face is as if the woman is going to give someone a kiss. She has her eyes closed but she looks like if she’s in the mood of kissing someone and feels good about that. All these little details are made to imply that with this lip balm everyone will want to get kissed by your baby lips. In the picture there is also a before and after picture of someone’s lips but you can’t really tell the difference. Words are a big help in advertising. The words call the reader’s attention and also can sometimes fool the buyer. In my ad it says â€Å"In one week your lips will be visibly renewed.† Although it says that, there is no given proof of it. They don’t provide us with a survey of people or percentage of people who says that. Also the word baby lip is in bright orange to get the viewers attention because it stands out who wouldn’t want baby lips right? There is also a small caption next to the bright orange lip balm that says that it’s an exclusive lip renew formula. Furthermore the model is saying that she wants a clinical strength care with a kick of color to get woman to buy it because not only does it help you care for your lips but it also gives you some color. The intended audience for the lip balm is young woman or any type of woman who want to get baby looking lips and wants to stand out at the same time. The woman who are interested in this lip balm are probably the ones who are looking for non dull lips and instead interested in lips that are more moisturized and lips that stand out. Lastly, advertising helps buyers learn more about the product but it also tricks buyers into buying stuff that most of the time doesn’t work.

Malaysian Pest Analysis: Government Report

Malaysian Pest Analysis: Government Report The objectives in this section will reveal on what does the purposes of this research project served. Firstly, this project will briefly discuss about PESTE (Political, Economic, Sociocultural, Technology, and Ecological) analysis on Malaysia. The discussion will go on into the literature part whereby it will firstly discuss various type of definitions of tourism. Then it will discuss about the tourism planning five approaches which will be Boosterism, Economic, Physical/Spatial, Community and Sustainable that has been utilized by Malaysia government. 1.2.1 Politic Malaya, which is now known as the peninsular Malaysia, became independent on August 31, 1957. In year 1963, Malaya merged with Singapore, Sabah and Sarawak to formed Malaysia. But after two years, Singapore has become an independent country on 9 August 1965. Now, Malaysia consists of 13 states whereby 11 of its are on Malay Peninsula and the other two, Sabah and Sarawak are on the island of Borneo. It has three federal territories which is Kuala Lumpur, Labuan island, and Putrajaya federal administrative territory. Each state has an assembly and government which are headed by a chief minister. Among 13 of these states, 9 of the states have hereditary rulers which are usually titled as sultans while the rest of the four states have appointed governors in counterpart positions. Although Malaysia is known for its strict rules but tourist who are visiting Malaysia not more than one month does not require visa from the Malaysian Immigration Department. It is also important that foreigners follow the conditions and laws of Malaysia. 1.2.2 Economy After 1957 where Malaysia became independent, the economy of the country was mainly based on rubber and tin. Since then, economy was growing and become a more industrialized market. In the 1997-1998 East Asian crises, Malaysia was one of the countries that involved in the Asian crisis but did not involve the International Monetary Fund (Sundaram, 2006). But it recovered from the recession very fast and since then, the economic was very stable with a GDP rate of RM679,687 million in year 2009 (Department of Statistics Malaysia, 2010). The government has spend an amount of RM 40.1 billion in subsidizing petrol, natural gas, food and road tolls in year 2007. Malaysia also does have a lower percentage in unemployment rate which is 3.3% recorded in July 2010 and 3.1% in August 2010 (Department of Statistics Malaysia, 2010). 1.2.3 Socio-cultural According to the Official Website of Department of Statistics Malaysia which was updated on 02 July 2010, it is stated that Malaysia currently has 28.25 millions people. It is well known that Malaysia is a multicultural country which consists of a mixture different ethnic which are Chinese, Indian, Malay, and also indigenous and others. Malays makes up almost half of the Malaysia and then follows by Chinese and Indian. Most of the Malays are Islam while others may belong to Buddhism, Christianity, Hinduism or other/none. Malaysia was recorded an annual rate of growth of 2.0%. The official language used in Malaysia was Bahasa Melayu, then followed by other language such as Chinese which comes with various dialects, English, Tamil and others. This makes Malaysia a perfect country for tourist to visit because there will be no language barriers for them as long as they can speak either one of them. 1.2.4 Technology Malaysia has a very good national and international telephone lines. It is because Peninsular Malaysia are using microwave radio relay and it provide a good connectivity between cities. It also have two international earth stations and also two Intelsat which are located at Indian Ocean and Pacific Ocean. Thus, tourists who are travelling to Malaysia will have no connectivity problem. By now, Malaysia has a total of nine Internet Service Provider (ISP). Some of them are P1 WIMAX, Maxis Broadband, Streamyx, Jaring, Celcom Broadband and so on. On the other hand, Malaysia also have a good range of radio and television stations. It has 19 radio stations that are owned by private sector while 34 stations are owned by government. Furthermore, Malaysia has 58 airports. 36 of them are on East Malaysia while the rest, 22 are on Peninsular Malaysia. Hence, these technologies that available in this country will definitely make life easier for tourists. 1.2.5 Ecological Malaysia is full of biodiverse range of flora and fauna which can be found around the country. It is because the tropical rainforests comprises to almost 70% of Malaysia total land area. Malaysia has been recorded that it has the worlds fifth largest of mangrove forest whereby the world largest mangrove forest area is in Sundarban, Bangladesh. Ever since Malaysia has been filled with a lot of natural resources and environment, the government has also take part in preserving the environment to prevent further damage being caused to it. The government has put a lot of effort in preserving this environment by firstly introducing the Air Pollutant Index (API). The API is an indicator of air quality and was developed based on scientific assessment to indicate in an easily understood manner (Department of Environment, 2007). Besides, the Department of Environment (DOE) also conducted the National Ambient Noise Monitoring Programme to determine the Malaysian ambience status in year 2006 (Department of Environment, 2007). For the river water quality control, the DOE has started to monitoring the river since 1978 (Department of Environment, 2007). 2. Literature Review 2.1.1 Definitions of tourism There is no single definition of tourism to which everyone adheres. Many definitions have been used over the years, some of which are universal and can be applied to any situation, while others fulfill a specific purpose (Weaver and Lawton, 2010). But a more recent definition from WTO (1991 cited in Mason, 2003, p. 5) defined tourism as the activities of a person traveling outside his or her usual environment for less than a specified period of time whose main purpose of travel is other than for exercise of an activity remunerated from the place visited. However, none of these two definitions makes any connection to the impacts of tourism whereby impacts are the key to any discussion of the planning and management of tourism (Mason 2003, p. 5). But Jafari (1981, p. 3 cited in Mason, 2003, p.5) stated that tourism is a study of man (sic) away from his usual habitat, of the industry which responds to his needs and the impacts that both he and the industry have for the socio-cultural, economic and physical environments. 2.2 Tourism Planning Approaches 2.2.1 Boosterism Boosterism has long existed ever since tourism started. Boosterism can also be defined as the act of boosting a travel destination or a city which are done usually by the people in the area affected. Hall (2000) comment that boosterism has long been the dominant tradition towards tourism since mass tourism began. Hence, sorts of effective method are being exploited in order to boost a place. A place which is full of resources such as cultural and natural can be taken as an example. Malaysia is a good set of example for cultural and nature tourism with its existing rich resources. Although boosterism has been active for a long period but it was only discovered by people when big event such as Commonwealth games and Formula 1à ¢Ã¢â‚¬Å¾Ã‚ ¢ racing event are being held in different countries (Hall, 2000). The changes in tourist arrival and room supply by hotel can be noticed easily when these huge event are being held. It can be seen that Malaysia has been trying hard to promote the country by using different type of promotion to attract different type of tourist. For example, there is one event called Malaysia Year End Sale (YES) that is ongoing from 20 November 2010 to 2 January 2011 (Tourism Malaysia, 2010). The event purpose is to attract shopping tourist to Malaysia because at that time, all shop around Malaysia will be having alot of discount which can never be seen during other period. Another side of boosterism by Malaysia is advertising. The Minister of Tourism Malaysia has launched an advertising campaign called ZOOM! Malaysia for SMRT trains, busses, and taxis in Singapore (Tourism Malaysia, 2008). This advertising campaign specifically targets the public transport because it was popular among the locals and foreign tourists (Tourism Malaysia, 2008). From another side we can also see that Malaysia has successfully in promoting Malaysia in September 2006 whereby Tourism Malaysia has signed a  £2 million deal with Manchester United to promote Visit Malaysia Year 2007. This has also directly make Tourism Malaysia as one of the official sponsors of Manchester United Football Club (MANUTD, 2010). 2.2.2 Economic When tourism emerged as a part of economic sector in the decades following World War II, most researchers and government administrators assumed its growth to be a positive and desirable process (Lawton, 2010). Ever since then, many countries have used this as an opportunity to promote their country to other world as a tourist attraction. Countries with natural resources such as cultural and heritage area, historical place that are left behind after the impact of war will be a great benefit to the particular country in promoting tourism. Actually what can tourism contributes to a countrys economic status? The contribution can usually be measured at either a national level or at the local or regional scale. The impacts of tourism to economy are as follow: foreign exchange earnings; government revenues; generation of employment; regional development. One of the main characteristics of the economic approach is the use of marketing and promotion to attract the type of visitor who will provide the greatest economic benefit to the destination given the destinations specific tourist resources (Hall, 2000). For example, the Malaysia Year End Sale promotion that will be launching soon. Although the promotion will be all around Malaysia but it will be more focus on Kuala Lumpur, the capital city of Malaysia because tourist will normally more focus in capital city. With the plenty of resources available in capital city such as high-end shopping malls, the promotion can be executed flawlessly with its aim achieved. 2.2.3 Physical/Spatial In the last decade of the twentieth century, it was noted that tourism depends ultimately upon the environment, as it is a major tourism attraction itself, or is the context in which tourism activity takes place (Holden, 2000). However, Lawton and Weaver (2010) argued that problems can occur if a destination becomes too dependent on tourism, or if the sector is controlled (or is perceived to be controlled) by outside interests. It is indeed a fact that tourism can cause both invisible and visible impacts to the environment. Therefore in order to minimise the impact that tourism can caused to the environment, Hall (2000) suggests that visitor managers should seek to manipulate travel patterns by concentrating or dispersing tourists in sensitive areas. For example, many national park limits a certain number of visitors per day to ensure minimal impact that can be caused to the area. Malaysia is indeed a most fortunate country that are blessed with a wide range of natural and cultural assets. Since it is blessed with so many assets, people who lived in the country each has their own responsibilities to take care of the environment. Therefore, the Malaysia government has come up with a campaign called 1MALAYSIA GREEN TOURISM, 1MALAYSIA CLEAN. The reason for launching this event was to built up the passion of people in keeping clean the environment, especially tourist attraction destinations. This campaign was also based on the tagline Think Tourism. Act Tourism by Minister of Tourism, YB Dato Sri Dr, Ng Yen Yen (1Malaysia Green Clean). 2.2.4 Community 2.2.5 Sustainable 2.3 The Butlers theory Time Number of tourists Exploration Involvement Development Consolidation Stagnation (Rejuvenation) (Continued stagnation) (Decline) Critical carrying capacity threshold Source: Adapted from Butler 1980. 2.3.1 Exploration An explanation from oxford dictionary described exploration as the action of searching an area for natural resources. This can also be explained as a tourist tried to explore a destination (tourist destination) for leisure or relaxation. According to Butler, the exploration stage is characterised by very small numbers of visitors who are dispersed throughout the destnation and remain for an extended period of time ( Lawton and Weaver, 2010). In brief, exploration can also be described as the pre-tourism or the starting of a tourist attraction destination where not many people are there yet and most of the people does not know about it. Visitors that went to the place will experienced the most rural kind of services whereby improvement have not been done yet. Most of the exploration usually started from urban area. Malaysia first exploration started in the 13th century when Malacca was founded by a Sumatran prince. The place later became the most influential port city in the Southeast Asia during that time. That is the place where traders from all part of the world gathered and that was the time Malaysia was exposed to other countries visitors. But after Malaysia being exposed, a lot of countries tried to conquer Malaysia due to its rich resources. After 138 years, Malaysia finally gained its independence in 1957and since then Malaysia has undergone a tremendous growth and prosperity since 1957. 2.3.2 Involvement The involvement in here means that the involvement parties which may include visitors, government, or entrepreneurs. Local entrepreneurs will begin to provide a limited amount of specialised services and facilities in response to the appearance of tourists, thereby inaugurating an incipient tourism industry (Lawton and Weaver, 2010). Specialised services such as small eating places, inn, and maybe small transportation services might also be available. With these services, visitors might also be increasing but in a slow phase because things are still undeveloped. The role of advertising will also started in this phase as it will induces a definable pattern of seasonal variation. The place will started to get mentioned in articles and brochures but the affected part are still considered a small area. Word-of-mouth start to spread in a slow manner. 2.3.3 Development 2.3.4 Consolidation 2.3.5 Stagnation 2.3.6 Rejuvenation or Decline Rejuvenation Decline 3. Methodology The method that was used in completing this assignment includes web browsing. Several web search engine are being used frequently are Google, Yahoo and Wikipedia. These web search engine are only being used as a bridge to the information that we needed. Besides, government website are also being used frequently to acquire important facts and figures about the country. Website such as Malaysia Tourism Board, Department of Statistics Malaysia, and Malaysia Government Portal are where some of the facts and figures being collected. Other than websites, the information was also collected from books that are available daily in our institute. Several books have been lent in order to complete this assignment. Books such as Tourism Management, Tourism Planning: Policies, Processes and Relationships, and Tourism Impacts: Planning and Management are noticeable throughout the assignment as citations are mostly quoted from these books. E-journal has also contributed quite some figure in this assignment whereby most of them are acquire through the institute research databases which are the MDIS EBSCOhost research databases. 4. Analysis and Discussions

Bike Helmets :: essays research papers

Arizona needs a law requiring adult bicycle riders to wear a helmet! Have you ever known somebody who was injured in a car accident? What do you think his attitude about seat belts was after they saved his life? If you knew that a seat belt would save your life, you would buckle up! It took years of legislation and public awareness campaigns to make seat belt use mandatory. Now a new topic regarding public safety is coming to light: people are dying or becoming seriously injured in seemingly minor accidents on bicycles when the rider's head strikes the concrete. When the head is unprotected "the brain continues to move in a forward motion while the skull stops moving" (Macyko1), causing trauma. What is needed is a way to protect the brain "by absorbing the energy from the impact, buying extra time for the brain to slow down" (Macyko1). Bicycle riders need to wear helmets to protect their brains from injury, yet unfortunately the public is simply not aware of this need and many people will continue to die or be seriously injure d unless something is done. Bicycle helmets save lives and should be required by Arizona State law for riders of all ages. Opponents feel that bicycle helmet laws are too strict and are misdirected. Principally, they feel that helmet laws do not prevent accidents and point out the fact that "motor vehicles are involved in 90-92% of bicyclist deaths" (BHSI/Compendium 4). Creating awareness among drivers by lowering their speeds would create a safer cycling environment. Furthermore, opponents of helmet laws believe that "requiring motorists to wear helmets will save more lives" (Convissor 1) since statistics show the likelihood of fatality while riding in passenger cars is nearly double that of bicycling (Bicycle 15). They are also concerned for the overall popularity of their sport when helmet laws go into effect. After helmet laws went into effect in Australia, "surveys in Sydney found the helmet law reduced cycling by 38%" (Convissor, 1). Another issue is the argument that helmets are inconvenient and uncomfortable. The opponents of helmet laws seem to have a good argument. Helmet use cannot prevent an accident and Department of Transportation statistics indicate seventy five percent of bicycle related deaths are in collisions with motor vehicles (American Academy of Orthopedic Surgeons 2), which implies the real problem is with automobile drivers causing accidents with bikes.

Job Stress Essay -- essays research papers

Over the past few decades, many people are hearing more about job related stress. With many households depending on duel incomes, people are working more and having less leisure time. Many claim that job stress has contributed to such illnesses as heart disease, depression, gastric problems, exhaustion, and many other related illnesses. This paper will focus on the background issues surrounding stress; as well as, the steps that need to be taken by one’s self and the employer. According to The Random House Dictionary, stress is defined as “physical, mental, or emotional tension.'; Job stress occurs when demands are imposed upon the workers in which they can not meet those demands, or when there are not enough adequate supplies or information available for the employee to perform their job as required (Paine, 1982, pg. 68). In the book The Overworked American, author Juliet Schor (1991) reports that 30 percent of adults have reported experiencing high levels of stress on a daily basis. There is an even higher percentage of adults who have claimed to have high levels of stress at least once or twice a week. In 1965, only a quarter of the population reported that they are rushed to get things done resulting in high stress levels. Today, that number has increased to one-third of the American population claiming they are rushed on a daily basis (Schor, 1991, p.11). King 2 Prolonged severe stress can cause emotional depression, the exhaustion stage is not depression, but a physical process. Long-lasting excessive stress can cause a variety of physical illnesses. Among them: high blood pressure, ulcers, colitis, arthritis, diabetes, stoke, and heart attack. The same type and level of stress can effect individuals differently. It depends on the person’s physical condition (age, sex, genetic predisposition) and on certain external factors (diet, or treatment with certain drugs or hormones) as to the physical or emotional suffering that will occur. The weakest link in a chain breaks down under stress, even though all parts are equally exposed to it (Bensahel, Goodloe, and Kelly, 1984, p. 130). Illnesses that derive from stress usually develop slowly, without the individual being clearly aware of what is happening. Guidelines were developed by Robert J. Ban Amberg, a practicing psychiatrist in Montclair, New Jersey to help individua... ...t should be flexible with goals which are reasonable, rather easily achieved, promoting high success rates, and participation should be voluntary. 8. Program should be chosen or constructed and implemted on on the basis of close cooperation between mangement, employees, and professionals in the field. Employers and employees share responsibility for the maintenance of a healthy and safe working enviroment. Employers are by law obligated to provide a safe working intervention, formal and informal, is shared responsibility and calls for a coperative effort. In general people react badly with either to little or to much stress. In basic terms,stress is one aspect of living that can be beneficial when it motivates,encourages changes or inspire. Bensahel,Jane,Goodloe,Alfred,and Kelly,John. (1984). Managing Yourself-How to Control Emotion,Stress,and Time. New York: Franklin Watts. Kizer, William M. (1987). The Healthy WorkPlace. New York: John Wiley and Sons Paine, Whiton Stewart. (1982). Job Stress and Burnout. Beverly Hills: Sage Publications. Schor,Juliet B. (1991). The Overworked American. New York: Basic Books. Cooper and Marshall. (1985) Stress in the Workplace Job Stress

Reflection Statement :: essays research papers

  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Reflection Statement   Ã‚  Ã‚  Ã‚  Ã‚  I think the school is taking the â€Å"easy road† and doesn’t want to be liable for anything therefore they make all these rules that prohibit anyone on campus to have fun. The campus is becoming more and more unbearable by the moment. On the weekends it is so boring there is no one here except a whole lot of public safety. That is why people enjoy them selves and use substances, but the university doesn’t look at any of these aspects realistically. The university is living in the 1950’s and very ideal 1950’s at that. The policies are so dated it isn’t funny. Not being able to have a member of the opposite sex in your suite sounds like something out of a Mormon school. What is the university afraid of†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦that the kids (I mean to say students but that how the university looks at them) are going to have sex? The students are all 18 and over who cares. It isn’t like the kids can’t have se x before 2 am and after 10 am. That’s such a weak rule and position. I cant even come up with a reason why they made that one other than to reign down on the students with a little life inhibiting catholic morality which in itself is rather foolish. But back to the alcohol rule†¦that’s just there because the university doesn’t feel like being responsible for students who are drunk. That’s college and there is no way they will stop it so I think the university should decriminalize it. It should be if you’re under 21 you should be written up. Why wait until your in graduate school to let someone drink. I will be a 21-year-old junior and your going to tell me I can’t drink. That’s not agreeing with me.   Ã‚  Ã‚  Ã‚  Ã‚  Further more I think this reflection paper is stupid because I feel like I am being treated like a child. If I have not been found in violation why in the hell am I being forced to type a 3-page paper? I have more important things to do like hang out, school work, and things that don’t require me to write stupid papers. This is just childish. Since you guys couldn’t fine me on anything you guys could not let me go could you. You had to get that last word or to say that you somehow got over on me.

Maggi Brand Consumer Behaviour Research Essay

Well the history of this brand traces back to the 19th century when industrial revolution in Switzerland created factory jobs for women, who were therefore left with very little time to prepare meals. Due to this growing problem Swiss Public Welfare Society asked a miller named Julius Maggi to create a vegetable food product that would be quick to prepare and easy to digest. Julius, the son of an Italian immigrant came up with a formula to bring added taste to meals in 1863. Soon after he was commissioned by the Swiss Public Welfare Society, he came up with two instant pea soups & a bean soup- the first launch of Maggi brand of instant foods in 1882-83. Towards the end of the century, Maggi company was producing not just powdered soups, but bouillon cubes, sauces and other flavorings. However in India(the largest consumer of Maggi noodles in the world! ) it was launched in 1980’s by Nestle group of companies. Maggie had merged with Nestle(This company too has a very interesting history which I will discuss in some other review! ) family in 1947. When launched it had to face a stiff competition from the ready to eat snack segments like biscuits, wafers etc. Also it had other competitor the so called ’home made’ snacks which are till today considered healthy and hygienic. Hence to capture the market it was positioned as a hygienic home made snack, a smart move. But still this didn’t work, as it was targeted towards the wrong target group, the working women. Although the product was developed for this particular purpose. After conducting an extensive research, the firm found that the children were the biggest consumers of Maggi noodles. Quickly a strategy was developed to capture the kids segment with various tools of sales promotion like pencils, fun books, maggi clubs which worked wonders for it. No doubt the ads of maggi have shown a hungry kid saying ’’Mummy bhookh lagi hai’’ to which his mom replies ’’Bas do minute! ’’ and soon he is happily eating Maggie noodles. The company could have easily positioned the product as a meal, but did not, as a study had shown that Indian mentality did not accept anything other than rice or roti as meal. They made it a easy to cook snack that could be prepared in just two minutes. The formula clicked well & maggi became a brand name. That’s precisely what is required in making a product a brand The brand has grown to an estimated 200 crore & contributes to around 10% of Nestle India’s top line. So next time when you are eating this noodles just remember these facts that have gone on to make Maggi a brand. In the early 1980s India was opening up to the world after three and a half decades of self-existence. Till then, the concept of â€Å"fast food† was practically non-existent. Nestle had already been pipped to the post by Cadbury in the milk chocolate segment and it desperately wanted to create a niche for itself in the high potential Indian market. It was then that it realized that it could be a first-mover in the untapped â€Å"instant food† segment. Several years went by and a lot of money was spent and Maggi Noodles was born. The problems had only just begun. The biggest of them was the Indian psyche of the 80s. The conservatism which India showed in their culture boiled down to their palate also. They would rather stick to their Tandoori Chicken or Idli Sambhar than be a little more adventurous in trying a new taste. Maggi Noodles was a new taste from a new culture. It was then that Maggi Noodles became Maggi Instant Two-Minute Noodles. The whole point was to position Maggi as platform of convenience and soul food for the a fast growing section of the Indian population – the working women. Heavy promotion was done on the same lines. But even this did not work. Sales were good but not as good as they wanted it to be. A research was carried out which revealed that the largest consumers of the brand were not the working women but young children in the Indian households. Realizing this, Nestle repositioned their brand using new promotional strategies and smart advertising. Marketing teams were sent out to schools to distribute free Maggi samples to take home. The kids would inevitably take their Maggi packets home and ask their mothers to prepare it for lunch or as a snack. The mothers would find that it took them only two minutes to make a proper hot meal for their children who would love it. They would refer it to their neighbors who would pass it on to distant bachelor cousins who lived alone and had to cook for themselves. Thus, the hugely successful viral campaign ensured that Maggi created a distinct affection in the hearts of its consumers unlike any other proprietary food of its time. But the story was far from over. In 1997, Nissin – the inventor of instant noodles – launched its flagship brand Top Ramen in the Indian market with Shah Rukh Khan – fresh from the success of super hits like Dilwale Dulhania Le Jayenge – endorsing the brand. It was then that Maggi took its first false step – it changed its taste to align itself with that of Top Ramen’s. The results were disastrous. A generation which had grown up on Maggi could not accept the new taste and would rather give Top Ramen a try. Nestle was fast losing ground to Nissin. It took them two years to work out a new strategy – accept the consumer’s verdict and get back to the basics. In 1999, Maggi relaunched itself with its original taste. It paid off handsomely and the faithfuls returned to their master. Top Ramen could no longer sustain the growth it built up in the two years. The next big hurdle came in 2004. The SARS epidemic of 2003 in South East Asia had led to widespread concerns regarding personal hygiene and health. Mothers were now more concerned regarding what their children were eating and maida in general was always considered to be low on the health aspect. In 2005 Maggi launched Atta Noodles with the tagline â€Å"Taste bhi, health bhi. † Although the advertisements showed Atta Noodles replacing the rotis and chapatis, this was never Maggi’s intention. It knew that thinking about that objective was a far cry and the main purpose was to convince mothers that their children was eating the right thing. In this sense, it scored over the Licia and Bambino semolina-based Macaroni products, which, though being an healthier alternative to Maggi, always tried to position themselves as a substitute for wheat based items of daily consumption. Within 10 months, Maggi Atta Noodles was declared a success and now they are foraying further with the â€Å"Taste bhi, Health bhi† campaign with products such as Multi-Grain Noodles. The above examples show that Maggi as a brand knows the customer and is willing to learn from its mistakes. It knows that its USP is convenience to ake and good to eat and it sticks to that without pushing the envelope further in its campaigns. It has also leveraged its success to other food products – the most notable of which is the Maggi ketchup which has garnered a market leader position of about 45% largely thanks to the Maggi brand and its positioning as a â€Å"Different† product ( Remember the tagline – Its different! ). The savior of many students (and especially the ones staying in hostels), there is little doubt as to why many regard Maggi as the greatest invention since the wheel.

Elias and Simoun as Revolutionary Characters

The Filipino’s national hero, Jose Rizal, had written two famous novels which are the Noli Me Tangere and El Filibusterismo. The compelling part of these novels compared to the regular novels we have nowadays is all the symbols that depicted the Philippines’ society in Rizal’s time. One of the symbols that he used is his characters. Each character represented a real person in society and through these it can be analyzed if that character represented a social cancer in the society. Most of the characters in the novels did represent the sickness that was happening in the society. An example of this is Dona Victorina who was a fat Filipina who always wore jewels and married a Spanish man. She represents the Filipinos who aspire to become a Spaniard to leave behind any trace of Filipino in them and then boasts to everyone about her by marrying a Spanish man. There are many characters that are like this which are people with low esteem and then falling to the traps of the Spaniards. Of course, not all the people are like this. There are those who love the Philippines and their nationality that they fight for this. Rizal has represented these people in the characters of Ibarra, Elias, Simoun and Basilio. However, between these characters, they also represented two types of people. Elias and Simoun are reflections of the revolutionists that wanted radical change while Ibarra and Basilio represented the reformists. It was a common misconception that Rizal represented himself as one of these characters but when analyzed carefully, these characters represented his views to the revolution and the reformation. He keeps arguing the pros and cons of each side and then in the end, we would know which one he chose is better. Elias and Simoun were the two great revolutionists in Noli Me Tangere and El Filibusterismo respectively. They have a lot of similarities but also many differences. Both of them suffered greatly from the oppressions of the Spaniards which is the reason why they have become revolutionists and wanted independence of the country. In Elias’ case, he was a poor lowly man who was not able to have a good education but through hardships, his mind was sharpened and he saw the social injustices around him especially the injustice experienced by his family. His family were killed by the Spaniards but he did not seek revenge and vengeance. He did not want to be ill driven by revenge as his purpose but he still believed that violence was the only way to which the Philippines will have independence. He was a very optimistic person who trusts in Ibarra, God, government, in everything except the civil guards and the friars. He is a man who hates and persecutes the wicked. He saves those who are being persecuted and vindicates the vicious, lazy Filipinos in the novel. Rizal has made Elias a very compelling character of revolutionists but in the end he changes the views of Elias. Elias who at first was a strong believer of the revolution and argued that armed struggle will be the only means to set the Philippines free changed his mind in the end that the revolution will be a failure and so many Filipinos will just lose their lives. This was a much unexpected change of events in the novel because a very strong-willed person suddenly changes his views about the revolution. It is later realized that a missing chapter about Salome and Elias was the reason why this has happened. In the end, the strong revolutionist became weak but he still believed in Ibarra and so he sacrificed himself so that he can live with a dream that Ibarra would be the turning key to the Philippines’ independence. Elias believed that there will be no light or education if there is no liberty. Crisostomo Ibarra had the opposite view from Elias', Ibarra believed that there will be no liberty if there is no light. On the other hand, Simoun was also a character who became a victim of the colonial system. His father was killed by the friars and his sweetheart Maria Clara would leave him to become a sister in the convent because of a dark secret. Unlike Elias, Simoun was driven with revenge against the Spaniards who have taken Maria Clara away from him. He became a radical revolutionist so that he will take Maria Clara from her captors. Simoun’s purpose of revolting was a selfish and personal reason which will become one of the reasons why he will fail as explained by the priest in the end. Simoun was still a very rich man like Ibarra so he was very influential to the people. He was also very active as a revolutionist wherein he dared kill all the high friars and military officials in his house. However, this plan failed because Basilio hindered this from happening. Simoun still believed that the Filipinos need to have good education to be worthy for having independence. He believes that to become a nation, both the politics and education need to be changed. Still, like Elias, Rizal also killed by killing himself with poison because he has lost all hope that he would ever succeed. The difference from Elias and Simoun's revolution is the objective and condition into which the revolution was made. For Elias, the revolution should not have any personal objective however Simoun's participation in the revolution was driven by the personal objective of rescuing Maria Clara. The failure of Simoun in saving Maria Clara also contradicts the condition of Elias for a revolution which is careful planning. The similiraty lies on the manner of how the revolution should be executed which is through bloodshed and war. Through these two characters, it can be seen that there are great revolutionists in the society. They have also argued their sides well. However, Rizal was not in favour for the revolution and that is why he had killed them in his novels which are to say that he was trying to tell the revolutionists of his time that the revolution will become a lost cause because this would only drive them mad and a lot of people would be killed.

Quality of Patient Care: Nursing-Sensitive Indicators Essay

Nursing-sensitive indicators play a large role in bedside nursing today. They encompass the care given to patients, how it is given, policies, procedures, and different levels of staffing, education, and experience (ANA). They also provide a means to measure patient satisfaction. Not all involved with patient care will share the same knowledge and experience as can be seen in the scenario of Mr. J. How could nursing-sensitive indicators have changed his outcome? How can data collected on nursing-sensitive indicators advance quality care for all patients? One of the risk factors for acquiring a pressure ulcer, a deep vein thrombosis, or hospital acquired pneumonia is immobility. There can be several causes of immobility and in this case it is the use of restraints. Mr. J has developed a pressure ulcer due to lying flat on his back in bed restrained. When the nurse’s aide assisted him back to bed, lying on his back again, she showed she did not have a clear understanding of a pressure ulcer as a nursing-sensitive indicator. She should have propped him up with pillows so the reddened area was relieved of pressure. Had she or the nurse possessed that knowledge they would have been assessing his skin frequently and repositioning him in bed often enough so as to prevent such an event from occurring. The patient’s need for restraints could be reassessed as well. Is he trying to get out of bed unassisted and is considered a fall risk due to his hip fracture and mild dementia? Perhaps a bed alarm or a sitter would have been better alternatives. Either would have allowed Mr. J to move independently in bed and he would have been less likely to develop a pressure ulcer. Restraints are often used without considering alternatives  first. They can cause more injury than good and decrease patient satisfaction. In this case, it may be difficult to gauge Mr. J’s satisfaction but his daughter certainly wasn’t satisfied with his care. It is possible his hospital length of stay has been increased by the staff’s lack of knowledge regarding nursing-sensitive indicators. At this point the staff must take action to correct the situation and hopefully heal the pressure ulcer. How can hospitals use data collected based on nursing-sensitive indicators to increase the quality of patient care? Hospitals measure certain occurrences such as falls and pressure ulcers. Nursing care directly impacts these. If the number is higher than the national average, for example, a hospital may perform a study to determine the cause and then implement interventions to try to reduce the occurrence of falls or pressure ulcers. By analyzing data collected after an intervention was applied, the hospital can determine if the outcome was achieved or not. Once an intervention proves successful a new policy can be implemented throughout the hospital, decreasing falls or pressure ulcers, leading to improved quality care for all patients and greater patient satisfaction (AmericanSentinelUniversityBlog). Another nursing-sensitive indicator is patient satisfaction with overall care. In Mr. J’s scenario I would say the patient’s family was completely dissatisfied. As a Jewish rabbi he requested a kosher meal and was served pork cutlet due to an error with his order. Were he not mildly demented he may have noticed what he had been served, but he did not and ate it. When the daughter was notified the next evening she discovered the nursing staff had kept it from her and that the nurse was not sensitive to the needs of her father. This was just another complaint in several that had occurred over the last six months. The physician and administrator were notified. This is a serious offense and may prompt the Jewish community to seek care at another hospital. In order to resolve this issue and keep Mr. J’s trust and that of his daughter, several things must take place. The nurse and physician caring for the patient should acknowledge the error and offer a heartfelt apology. They should also assure the family, steps are being taken  to prevent this from reoccurring. If the orders are entered through an electronic health record, IT may need to get involved to determine where the error is occurring in the order process in order to have it filled correctly. The dietary supervisor should be notified and perhaps find a new way to indicate clearly if a tray contains a kosher meal. A sign on the patient’s door could indicate his meal preference so that all entering, whether it is a dietary tech, a nurse’s aide, or the nurse, will clearly see it. That way, even if the patient is confused and alone, as Mr. J was, there will be no mistake made. The issue here is patient satisfaction. Mr. J’s family may still leave dissatisfied but this event may help implement new policies respecting ethnic preferences and the incorporation of them in a patient’s care. In healthcare today, nursing-sensitive indicators are important to hospitals in that they provide a gauge to measure the quality of care patient’s receive. The more knowledge a nurse has of nursing-sensitive indicators, the greater quality care she can provide to produce better outcomes for her patients, resulting in their improved satisfaction. Reference Page American Nurses Association. (2015, January). Nursing-Sensitive Indicators. Retrieved March 12, 2015, from Nursing World: http://www.nursingworld.org/mainmenucategories/ThePracticeofProfessionalNurses/Research-Measurement/The-National-Database/Nursing-Sensitive-Indicators_1 American Sentinel University Blog. (2011, November 02). Health Care On Call. Retrieved March 12, 2015, from American Sentinel University Blog: http://www.americansentinel.edu/blog/2011/11/02what-are-nursing-sensitive-quality-indicators-anyway/ .

On the Importance of the Educational Experience Essay

In Democracy and Education Dewey presents his views regarding the three functions of education. He gives the main function of education, these being: (1) Education should simplify and order the factors of the dispositions it wants to develop, (2) Education should purify and idealize existing social customs, and (3) Education should create a wider and better balanced environment which will influence the young (Dewey 37). He notes that these stand as a requirement for enabling the development of a progressive and democratic society wherein he defines a progressive society as one in which â€Å"individual variations are considered precious†¦ (thereby) allowing for intellectual freedom and the play of diverse gifts and interests in its educational measure† (Dewey 451). Dewey’s views thereby relate the importance of the experience within educational institutions to that of ensuring democracy within a particular community. Since the foundations of democracy are that of liberty and equality, Dewey places emphasis on the necessity of ensuring that intellectual freedom may be practiced within the context of an institution that allows diversity. Within educational systems, an example of this can be seen in the practice of coeducation. As opposed to this view, however, Link Byfield, in his article â€Å"If Girls Can Succeed Only at the Expense of Boys, Maybe We Need Segregated Schools† claims that the implementation of coeducational systems leads to the development of sexism within the system which proves detrimental to the non-privileged sex. In line with this, the tasks of this paper are the following: (1) It seeks to present the views presented by Byfield in his article above and (2) It aims to present an analysis of his argument in line with how coeducation has helped in the presentation of more views in the different subjects within the educational institution and how these views enable the expansion of the educational process. Byfield (2008) argues that increase in the scores of high school girls in the School Achievement Indicators Program (SAIP) in Canada shows that there is ‘regress’ in the educational system. The bases for his claim are the following. He claims that low proficiency of high school boys in language skills and low number of high school boys who have graduated within the time-frame of the survey. He thereby opposes the view presented by the SAIP that school systems within favor the members of both sexes. The bases for SAIP’s conclusion are the following views. First, â€Å"high school girls on average are matching boys in the technology related subjects of math and science, and are far ahead in language skills† and second the ratio of the number of graduates shows that more girls are graduating as opposed to boys. In line with this, Byfield notes, given that a change in the system [from male-oriented to female-oriented] led to the ‘regress’ in the educational achievement of male students, the author argues that it is necessary to segregate students in terms of sex. The basis for his claim is the view that sexism continues to be practiced within educational institutions. He notes that this is apparent in the shift of power from the boys to the girls. He says, â€Å"Now girls seem to run everything†¦ the boys’ just tune out†. In addition to this, he says that the adaptation of a segregated system will allow the individual to be socialized in a natural environment which will allow him to be prepared for the ‘real life’. He further argues that this will not â€Å"offend the ‘social imperative’† in the sense that it will create a society â€Å"driven by misunderstanding, ignorance, selfishness, and distrust†, on the other hand, such a setting will free the individual from an environment characterized by â€Å"moshpits of vulgarity where youth is free to run itself according to the values it has absorbed from MachMusic and 12 years of automatic passing and parent-free sex instruction†.

Introduction to mass communication Essay Example | Topics and Well Written Essays - 1500 words

Introduction to mass communication - Essay Example pacity as government and private sector officials who are responsible for the flow of information and its direction, their functions are defined by rules and regulations that are often gazetted (e.g. government press secretary) or made known through notifications (e.g. private firms’ public relations officers). Such gatekeepers have also other corresponding responsibilities towards the very community that they are intended to oversee in releasing information. In mass communication the word audience segmentation refers to such activities as dividing and organizing the audience to a manageable small segments or groups. This is carried out with the sole intention of developing appropriate target groups for effective communication. In other words the communication strategy is focused on the final outcomes related to efficiency in transmission and reception (www.cuttingedgepr.com). Audiences consist of disparate people, who can be customers of a product, employees of a company or the members of the general public. Such segmentation is essentially connected with reducing costs. Recent efforts at audience segmentation even include such highly theoretical frameworks as the determination of characteristics of segmented sub-categories on the basis of their inherent behaviors, e.g. psychological perception. Communication strategy is often determined by the ability of the communicator to reach as wide and varied an audience as possible by using a gi ven amount of resources during a given amount of time. Convergence refers to the communicator’s ability combine different technologies in the process of communication. Thus the variations in the elements of a communication process necessarily affect the qualitative outcomes. The communicator’s success in determining the different technologies depends on his ability to master the techniques of communication efficiently. Improvisations are not new in convergence decisions of individuals and organizations. For instance modern

Women and Migration Essay Example | Topics and Well Written Essays - 500 words - 2

Women and Migration - Essay Example Women migrants have less access to legal protection and social services and are victimized by abuses and harsh working conditions. Female migrants usually are forced to work as domestic and sex workers and are succumbed to torture and cruel treatments. Women who migrate from poor Asian countries are also faced with racism and bias from host countries. Women also are exposed to psychological and physical pressure when travelling to camps in different host countries. Sexual exploitation of women and trafficking is a part of the life of female migrants. Many a time female women who migrate to different countries are compelled to work in unhealthy working condition without safety and security. There are no guidelines to safeguard their human rights and security and some are subjected to violence and exploitation. Even in case of remuneration, women are paid very insignificantly when compared to men. Women are at a loss on migration if they are not employed in a reputed job. Women at many times have to stay away from husband and children in order to earn for their family and in long run, their relationship is negatively affected. They cannot care for their children in the right manner which can hamper the physical and mental development of the children. They have to face lack of health care, poor living conditions, low paying jobs in host countries which are a matter of great concern. Many women undergo depression and mental health issue due to the pressure they have from work surroundings. Gender discrimination is one aspect largely encountered by female migrants in host countries and they are mostly forced to do work s which is less skilled and paid for. Women migrants who work under challenging condition should be protected from abuses on the part of human right laws. Human rights standards should be more strong and consistent pertaining to women migrant workers and should protect them from all visible exploitations and abuses.  Ã‚  

Compare and contrast aspects of psychodynamic and cognitive Essay

Compare and contrast aspects of psychodynamic and cognitive theoretical approaches to counselling - Essay Example Traumatic memories of childhood are recorded in the unconscious mind and these are reminded in the individual until it becomes a cause of sickness and emotional disorders in adulthood. The belief that psychological factors can cause some sickness or malfunctioning became a popular concept during the time of Freud. Freud became phenomenal when he first announced the science of psychoanalysis. It was new then but his patients were healed and freed of their illnesses because of his precise diagnosis. Although his theory focused more on the sexual libido and the oedipal complex, they were at first unopposed and became the basis for treatment of many illnesses. Stress or anxiety, according to Freud, was a primary cause of sickness in man. Riley says that these unconscious events of the pasts were discovered through â€Å"techniques such as free association, the interpretation of dreams, thoughts and feelings emerging through reveries on the couch and nothing slips of the tongue (known as ‘Freudian slips’), misreadings and the forgetting of names† (Riley, p. 5). ... Stress can mean anxiety, arousal, fear, or burnout. This particular phenomenon causes maladies like mental illness, cancer, cardiovascular disease, but also common cold. There is a relational link between arousal and stress to metabolic rate. When we are active, or involved in sports, our metabolic rate rises, along with gross measures of the heart and respiratory rates. When stress is experienced, metabolic rate also rises. Ways to determine if an organism is activated or aroused include physiological measure, where the â€Å"organism’s overt behaviour may be used as basis for evaluation† (Pargman, 2006, p. 3). We can measure or observe the physiological component. We have the nervous system which is composed of the central nervous system and the autonomic nervous system. The central nervous system is comprised of the brain, spinal cord and its branches. The automatic nervous system is composed of the head, pelvic, and sympathetic divisions. The three divisions of the autonomic nervous system are in counterbalancing act. They have some control on the vital functions of the body. The central nervous system on the other hand interferes in cases of emergency – it sends impulses to the autonomic system as soon as it perceives danger. The perception of fear in particular situations can provide thoughts. For example, a musician may think that he/she will not be able to perform well; she becomes afraid. This will send impulses to the brain. Anxiety may come in and the performance will be greatly affected. There are theoretical perspectives in determining stress causality, these are: psychoanalytic orientations, learning orientations, sociological orientations, and personological orientations (Pargman, 2006, p. 30). Freud called traumatic anxiety the excess libido

The Economic Factors that Help Explainining the Expansion of Low-Cost Research Paper

The Economic Factors that Help Explainining the Expansion of Low-Cost Airline Carriers - Research Paper Example Accessibility of alternative modes of transport that are rationally close substitutes for air transportation diminishes with distance travelled. Globalization and free movement of merchandise and people between and within regions have a positive effect on air travel demand. Business travel market consists of time sensitive passengers; therefore, these customers are price inelastic in terms of fares. If the airline firm offers high quality service to this market segment, such as frequent and reliable frights, flexibility, comfortable seats, and excellent, frequent flyer programme rewards, business class customers will be willing to pay high prices (Junwook, 2011). However, with the introduction of low cost airlines the price elasticity of this business class market has changed and they display price elasticity. In previous years, airline industry relied heavily on business travel market as a major source of profit, however, this trend has changed, and the industry has noted that a hig her percentage of passengers considers price over service. Business class customers are willing to give up luxuries, food quality, flexibility or choice in return to lower prices. According to Rosario & Eddy, 2010, the economy travel market is largely determined by the costs being charged by the airlines; they are price sensitive. The first class air travel market does not generate much profit to the airline industry, as a result, many airlines are moving from three to a two-class cabin. The levels of consumer income influence the passenger’s choice of the air travel class; the choice of consumers with high levels of income will differ with those of consumers with low levels of income (Bijan, & Tom, 2008). The demand for leisure travel is influenced by the number of independent holidays and short term breaks; in this market passengers book flights, accommodation and car by themselves. According to Airport International, the changes in demand of leisure travel indicate that cu stomers are expecting and preferring low fares. Low fares in this market segment are the main stimulus for growth in luxury travel, and passengers are willing to change destination for fabulous deals. According to Susan, 2009, the prices of air tickets are largely influenced by the fuel prices, the exchange rates, and the costs of financing airline projects. High costs of financing, unstable exchange rates, and high fuel prices lead to high air fares. Other natural calamities, such tsunami and earthquakes among others results to decline in tourism and business travels thereby, affecting the air travel demand in the affected areas (Roger, 2008). The following diagrams and tables show the effects of fuel prices on operating costs of the airline industry. Prices of air tickets are determined by the price of fuel; fuel price is influenced by the prevailing economic conditions such as the exchange rates. Industry Fuel Costs and Net Profits. Source: Industry Financial Forecast Table (IATA Economics). Fuel Impact on Operating Costs Year % of Operating Costs Average Price per Barrel of Crude Break-even Price per Barrel Total Fuel Cost 2003 14% $28.8 $23.4 $44 billion 2004 17% $38.3 $34.5 $65 billion 2005 22% $54.5 $51.8 $91 billion 2006 26% $65.1 $68.3 $117 billion 2007 28% $73.0 $82.2 $135 billion 2008 33% $99.0 $88.9 $189 billion 2009 26% $62.0 $55.4 $125 billion 2010 26% $79.4 $91.0