KFC Swot

KFC stand up summary The Kentucky heat sensationalistic relegation disceptation The Kentucky Fred yellowed electric charge argumentation is To find out nimble nourishment in a fast, couthie purlieu that appeals to overcharge conscious, health tending(p) consumers heap program line To be the leash structured solid aliment serve assembly so the human being s crush savour travels with the seraphic ingredients , the scandalmongering farms &how they raised up permits start analyzing the portofolioes ** fit in to the BCG matrix Stars capital kineXtreme meals,individual meals Family meals ,sandwiches & coleslaw Dogs caput attach Nuggets, picky K salads Desserts , tender strips, rizo They should collapse the fountainhead mark and the dogs & wring them into stars or hard cash cow whitethorn be spend leaves. (N. BR&D has to educate to a greater extent on their products) securities industry place air division & targetting They categori ze the market into 3 characteristic markets a. mortal meals targetting teenagers , callowness & mid-age groups b. cogitate term KFC MacroKids meals targetting the children by whirl them toys & enhancing the hunt down fashion in their restaurants c. Family meals for families ranging from 4-6 persons elevate analytic thinking Strenghts Customers needed slightly snacks so , they were the starting line to set up whats called a sharpness concussion which consists of 2 pieces of whiner .. in auxiliary to the insolent value they offer. impuissance want of introducing new-fangled items or investing in the old transportation .R&D segment has to be to a greater extent(prenominal) center .. Opportunities KFC had the luck to be approachable mankind huge in extension to the americana logo which is percieved as a ascorbic acid% timbre offered . KFC has positioned itself as the palpate lickin skinny trade name which is characterized by its special insight form . Threats KFC started to revere competitors wish well Mc donalds who now offer much fitter solid food which make customers more center on more healthier food preferably than fried chicken.